Case study
How it went under contract
- Challenge
- Multiple 01 line units had been sitting on the market in a down market where nothing was moving, all priced below the target residence and creating downward pressure on perceived value.
- Strategy
- Targeted storytelling, staging and virtual staging, and high caliber visuals positioned the residence as the premium option. Market research across the entire building and the broader luxury market identified the strongest value opportunity.
- Result
- The buyer came from a key feeder market through a targeted digital campaign, and the residence went under contract.
In L’Officiel Monaco
L’Officiel Monaco described Residence 3101 as a corner unit wrapped in floor-to-ceiling glass, with views of Biscayne Bay, the Atlantic Ocean and the Miami skyline, three bedrooms and a den, and a private elevator opening into its foyer. The piece quoted Iggy:
“In a city where flash often overshadows substance, Missoni Baia stands as a quiet icon that, compared to other branded offerings, leads on both price per square foot, unspoiled views, and, in turn complete privacy.”