Case study
How it went under contract
- Challenge
- Multiple 01 line units had been sitting on the market in a down market where nothing was moving, all priced below the target residence and creating downward pressure on perceived value.
- Strategy
- Targeted storytelling, staging and virtual staging, and high-caliber visuals positioned the residence as the premium option. Market research across the entire building and the broader luxury market identified the strongest value opportunity.
- Result
- The buyer came from a key feeder market through a targeted digital campaign, and the residence went under contract.
In L’Officiel Monaco
L’Officiel Monaco described Residence 3101 as a corner unit wrapped in floor-to-ceiling glass, with views of Biscayne Bay, the Atlantic Ocean and the Miami skyline, three bedrooms and a den, and a private elevator opening into its foyer. The piece quoted Iggy:
“In a city where flash often overshadows substance, Missoni Baia stands as a quiet icon that, compared to other branded offerings, leads on both price per square foot, unspoiled views, and, in turn complete privacy.”