Your home is likely your largest asset, and how it's priced, presented, and negotiated decides how much of that value you keep. In Miami, where buyers come from across the country and around the world, the right strategy can mean the difference between a quick, strong sale and months of price cuts.

Iggy Goncalves is a Realtor with Compass who combines data-driven pricing with the kind of marketing usually reserved for luxury properties, and he applies it to every listing. This guide shows you exactly how it works, from first conversation to closing day.

01
Listing Consultation
It starts with a walkthrough of your property and a conversation about your goals. Timing, target price, and what comes next for you. Iggy points out the features buyers will pay for and the small fixes that make the biggest difference.
02
Price It Right From Day One
Iggy prepares a detailed market analysis using recent comparable sales, active competition, and buyer demand in your specific neighborhood or building. Homes priced right from the start attract more buyers and sell for more. Overpriced homes sit, and stale listings get lowball offers.
03
Prepare Your Home to Sell
From paint and lighting to staging and landscaping, Iggy recommends the updates with the highest return. With Compass Concierge, qualifying sellers can complete improvements with no upfront cost, repaid at closing. He also recommends a wind mitigation report and, for condos, gathering association documents early so buyers move with confidence.
04
Launch With Premium Marketing
Your home gets professional photography, cinematic video, aerial drone footage, and detailed floor plans. Then it goes everywhere buyers are looking: major listing sites, targeted social and digital ads, Iggy's buyer network, and the Compass agent network nationwide. For select homes, a Coming Soon or Private Exclusive launch builds demand before the public debut.
05
Showings and Open Houses
Iggy manages every showing and applies the same standard to every buyer: a pre-approval letter or proof of funds before private showings. He shares feedback after each one, and if the market signals a change, he adjusts the strategy quickly.
06
Negotiate the Strongest Offer
The highest price isn't always the best offer. Iggy compares every offer on price, financing strength, contingencies, closing timeline, and your estimated net proceeds. Then he negotiates to get you the most money with the least risk.
07
Close With Confidence
Iggy manages inspections, appraisals, condo or HOA approvals, and title coordination from contract to closing. You get regular updates and a clear checklist, so closing day is simple.

Find Out What Your Home Is Really Worth

Online estimates can miss by tens of thousands of dollars in Miami. Get a custom valuation from Iggy based on real sales in your neighborhood or building.

Get My Free Home Valuation

Congratulations, Your Home Is Sold!

You sold with a clear strategy, strong marketing, and a deal that protected your bottom line. Whether your next move is across town, across the country, or into your next Miami home, you're starting the next chapter on solid ground.

Selling in Miami: What You Should Know

Selling a condo with special assessments: Florida's condo safety laws have led many buildings to raise reserves or pass special assessments, and buyers are asking about them. Iggy helps you present your building's financials clearly and negotiate how any assessments are handled so they don't derail your sale.
Sellers who aren't U.S. tax residents: If you're not a U.S. tax resident, federal FIRPTA rules may require 15% of the sale price to be withheld at closing, with possible reductions or exemptions. Iggy connects you with tax professionals early so there are no surprises.
Selling and buying at the same time: Moving within Florida? You may be able to transfer up to $500,000 of your Save Our Homes tax savings to your next homestead through portability. Iggy helps you time both transactions so you're never stuck between homes.
Timing the Miami market: Miami's busiest buying season typically runs through the winter months, when seasonal and international buyers are most active. Iggy helps you choose a launch date that matches demand for your property type.

Compass Concierge

Home improvements, paid at closing

Compass Concierge fronts the cost of home improvement services, such as staging, flooring, painting and cosmetic renovations, with nothing due until closing. Iggy helps decide which services can deliver the greatest return, and stays with you while contractors and vendors do the work.

The services and any applicable fees are paid when one of the following happens: your home sells, you terminate your listing agreement with Compass, or 12 months pass from your Concierge start date. Subject to program terms that may vary by market.

Rules and exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions; see compass.com/concierge. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. Depending on your state of residence, fees or interest may apply.

Why Sellers Work With Iggy

Pricing backed by data: Every valuation is built from real comparable sales and live market activity, not a guess or an online estimate.
Luxury marketing for every listing: Photography, video, drone, and targeted ads that make your home stand out in a crowded market.
Compass tools that sell homes: Concierge improvements, Coming Soon and Private Exclusive strategies, and a nationwide agent network.
Negotiation that protects your net: Iggy focuses on what you walk away with, not just the headline price.
Clear, consistent communication: Weekly updates on showings, feedback, and market changes.

Miami Home Selling FAQs

How much is my home worth in Miami?

Your home's value depends on location, condition, size, views, and recent comparable sales. In condo buildings, it also depends on the building's financial health. Online estimates are a starting point, but a custom market analysis gives you an accurate number.

How long does it take to sell a home in Miami?

It varies by price, property type, and neighborhood. Homes that are priced right and marketed well sell fastest. Once under contract, most sales close in 30 to 45 days, depending on financing and association approvals.

What does it cost to sell a home in Miami?

Common seller costs include agent compensation, documentary stamp taxes on the deed, title and municipal lien searches, closing fees, any agreed repairs or credits, and payoff of your mortgage. Iggy provides a detailed net sheet before listing so you know your bottom line.

Should I renovate before selling?

Usually not a full renovation. Targeted updates like fresh paint, updated lighting, minor repairs, and staging typically deliver the best return. With Compass Concierge, qualifying sellers can make these updates with no upfront cost.

What do I have to disclose when selling a home in Florida?

Florida sellers must disclose known issues that materially affect the property's value and aren't easily seen by a buyer. Every residential seller must also complete a state flood disclosure form at or before contract signing, covering flood insurance claims, flood assistance received, and any flood damage during ownership. Condo sellers also provide association documents. When in doubt, disclose.

Can I sell my condo if the building has a special assessment?

Yes. Many Miami condos are selling with assessments in place. The key is transparency and strategy, including how the assessment is disclosed, priced in, or negotiated as a credit.

Do I pay taxes when I sell my home?

Many homeowners can exclude up to $250,000 in profit, or $500,000 for married couples, on a primary residence they've lived in for at least two of the last five years. Investment properties and sellers who aren't U.S. tax residents have different rules. Always confirm with a tax professional.

When is the best time to sell in Miami?

Demand is often strongest during the winter and early spring, when seasonal and international buyers are in town. The right timing for your home depends on your property type and current competition, and Iggy can show you the data.

This guide is for general information only and is not legal, tax, or financial advice. Consult a qualified professional about your situation.

Find Out What Your Home Is Worth

Get a custom valuation and a marketing plan built for your property. No pressure, just a clear picture of your options.

The Miami Home Seller's Guide

Listing Consultation

Price It Right From Day One

Prepare Your Home to Sell

Launch With Premium Marketing

Showings and Open Houses

Negotiate the Strongest Offer

Close With Confidence