Selling

Selling starts with positioning

Strategic pricing, refined marketing, and global exposure designed to maximize your property’s value.

Eight steps, from the first consultation to closing.

  1. 01

    Initial strategy consultation

    A private consultation defines goals, timing, positioning, and the ideal buyer profile.

    Iggy analyzes competitive inventory and market behavior to determine the most strategic approach.

    This meeting creates a clear and confident roadmap for the selling process.

  2. 02

    Flexible listing agreement

    Flexible terms and no early termination penalties ensure full transparency.

    The focus remains on performance, alignment, and exceptional execution.

  3. 03

    Preparation and presentation

    Cinematic video and editorial photography showcase the property with refined, aspirational storytelling.

    Staging and virtual staging enhance spatial flow, highlight design, and perfect the finishing touches.

    Every detail is curated to ensure the home presents at the highest level and stands apart in the luxury market.

  4. 04

    Pricing and positioning strategy

    Pricing is shaped through market data, buyer psychology, competition, and neighborhood trends.

    Positioning highlights the property’s strengths, lifestyle appeal, and long term value.

    This ensures the listing enters the market with maximum impact.

  5. 05

    Global marketing launch

    Your property is launched through a comprehensive campaign including international publications, targeted digital advertising in national and international feeder markets, premium print collateral, eblasts, social media exposure, and more.

    The strategy is designed to create strong early momentum and attract qualified buyers.

  6. 06

    Showings and buyer engagement

    Showings are curated to highlight lifestyle, flow, design, and the emotional connection buyers seek in a home.

    Real-time feedback informs the ongoing strategy.

  7. 07

    Negotiation and contract management

    Offers are evaluated with precision and context.

    Negotiation is conducted with discipline to protect both price and terms.

    The process moves smoothly from offer to contract with clear communication throughout.

  8. 08

    Closing and beyond

    Walkthroughs, documentation, and closing logistics are managed.

    Guidance continues after closing to support long term real estate planning.

Compass Concierge

Home improvements, paid at closing

Compass Concierge fronts the cost of home improvement services, such as staging, flooring, painting and cosmetic renovations, with nothing due until closing. Iggy helps decide which services can deliver the greatest return, and stays with you while contractors and vendors do the work.

The services and any applicable fees are paid when one of the following happens: your home sells, you terminate your listing agreement with Compass, or 12 months pass from your Concierge start date. Subject to program terms that may vary by market.

Rules and exclusions apply. Compass offers no guarantee or warranty of results. Subject to additional terms and conditions; see compass.com/concierge. Concierge Capital loans are provided by Notable Finance, LLC, NMLS# 1824748. Loan eligibility is not guaranteed and all loans are subject to credit approval and underwriting by Notable. Compass is not a lender and is not providing loans as part of the Compass Concierge program. Depending on your state of residence, fees or interest may apply.

Ask Iggy

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